whatchu talkin' 'bout, willis?

Apparently, Sears Tower (or the Serious Tower as it is fondly called in our family), will soon be renamed as Willis Tower when the insurance broker group moves into the building and takes over. Chicagoans are getting their undies all in a bunch, just like they did when Marshall Fields became Macy's, or when Comiskey Park became U.S. Cellular Field, or when the Standard Oil Building became the Amoco Building before becoming the Aon Center. But eventually, the undies get untwisted and life goes on.